ADYOU?
100%
About · Ashna1280 × 600
My personal
FigJam board
my-board · layer
hi there!
// intro.txt

I design products where the runway meets the roadmap. Fashion school taught me fit; product design taught me ship. These days I'm AI‑native at MapChat Social.

DROP YOUR PHOTO
the designer, allegedly
1
Ashnathis is me on a good, well‑lit day.
Ashna

Originally from Mumbai, India.
Based in Boston, MA.

coffee > everything.
non‑negotiable.

ENFP, and
yes, it shows.

fluent in Figma
& light sarcasm.

MBA in Design Strategy from CCA, because two degrees weren't enough.

my journal's down here ↓
The Journal · field notesflip-through · 4 spreads
// hint

Please flip
through the
book →

The Long
Version
by Ashna Damani
EST.
2016
01
Chapter one
Cut & Sew
2016–2020 · pattern-paper era
p. 02
Where it started

Before wireframes there were pattern blocks. A dual degree, fashion design and a B.Com, taught me that a garment lives or dies on the seam allowance, and that "almost fits" is just a polite word for "doesn't."

Turns out onboarding flows feel exactly the same.
tools: needle, thread, stubbornness
p. 03
02
Chapter two
Runway → Roadmap
2022 · moved to the USA
p. 04
The plot twist

Somewhere between a Figma trial and a 3am prototype, I realized I'd been doing product design all along, just with thread. The medium changed; the obsession with how it feels to use didn't.

I opened Figma "just to try it." Never closed it.
tools: figma, caffeine, audacity
p. 05
03
Chapter three
Going Native
2024–now · MapChat Social
p. 06
Present day

Now I design with AI in the loop, not on the sidelines. At MapChat Social I'm building the places people actually want to meet, half cartographer, half matchmaker, fully caffeinated.

The runway finally met the roadmap.
tools: ai, maps, good intentions
p. 07
To be continued…
the best chapters haven't shipped yet.
2
youstart at the cover, then click the right page.
you
recruiter
(yes, it really flips)
The Timeline · minus the fluff2016 → now
2016
Enrolled · fashion + B.Com
Started a dual undergraduate degree: Fashion Design and a B.Com. Two worlds, one very full timetable.
2022
Moved to the USA
Did my UX Design certification and discovered Figma. The pivot began here.
2024
Started an MBA in Design Strategy
At California College of the Arts, connecting design to the bigger business picture.
2026
Graduated with an MBA
…and a mind full of ideas. Traded croqui sketches for a design system.
currently
Shipping MapChat Social
Building the places people actually want to meet. Currently caffeinated.
Off the clockthe fun stuff
DROP A PHOTO
me, off duty
// hobby 01

Thrift archaeologist

I rework vintage finds into things I'll actually wear.

// hobby 02

Coffee cartographer

Mapping the city one café at a time. It's research, technically.

DROP A PHOTO
the studio chaos
// hobby 03

Board‑game menace

Catan, but make it competitive friendships.

// hobby 04

Serial wanderer

I collect places, not things, always plotting the next trip somewhere new.

// hobby 05

Long‑walk thinker

Best ideas arrive somewhere around kilometre four.

DROP A PHOTO
pour‑over #47
// currently

Reading: too many romance books at once.
Listening: lo‑fi + bollywood songs.
Building: MapChat Social, obviously.

DROP A PHOTO
a good find
say hi! ↘