The Problem

Keeping a home organized can feel like a never-ending task—scattered belongings, forgotten storage spaces, and inconsistent routines often lead to stress and frustration. Most existing tools focus on checklists without addressing the emotional and practical challenges of maintaining an organized living space.

The Solution

By introducing visual categorization, room-based tagging, and personalized prompts, we created a seamless home organization journey that reduces stress, builds lasting habits, and encourages intentional living through clarity and structure.

Ashna Damani

Ashna damani

®2024

Ashna damani

®2024

Clutter & Chaos

2025

Product Researcher & Designer

THE SOLUTION

After validating the feasibility of AI, we now introduce Sorta - AI home organizing app.
  1. Personalized Onboarding

    Start by answering a few quick questions to receive a customized organization guide based on your lifestyle, space, and goals.

  2. Effortless Donation & Pickup

    Easily donate items you no longer need with Sorta’s doorstep pickup service, making decluttering stress-free and convenient.

  3. Sell via Marketplace

    Sorta helps you resell items through integrated third-party marketplaces, streamlining the process from listing to sale.

  4. Smart Item Finder

    Never lose track of stored belongings again—Sorta logs and categorizes your items, helping you locate forgotten things when you need them.

THE SOLUTION

After validating the feasibility of AI, we now introduce Sorta - AI home organizing app.
  1. Personalized Onboarding

    Start by answering a few quick questions to receive a customized organization guide based on your lifestyle, space, and goals.

  2. Effortless Donation & Pickup

    Easily donate items you no longer need with Sorta’s doorstep pickup service, making decluttering stress-free and convenient.

  3. Sell via Marketplace

    Sorta helps you resell items through integrated third-party marketplaces, streamlining the process from listing to sale.

  4. Smart Item Finder

    Never lose track of stored belongings again—Sorta logs and categorizes your items, helping you locate forgotten things when you need them.

USABILITY TESTING

Usability testing with 12 participants explored AI as a cognitive support tool for faster, easier home organization.

In our usability tests with 12 participants, 80% found the tool made organizing faster and easier, and 90% said they would use it again. On average, tasks were completed in just 10–15 minutes, with 80% fully embracing AI as a helpful aid for decision-making and reducing mental load.

USABILITY TESTING

Usability testing with 12 participants explored AI as a cognitive support tool for faster, easier home organization.

In our usability tests with 12 participants, 80% found the tool made organizing faster and easier, and 90% said they would use it again. On average, tasks were completed in just 10–15 minutes, with 80% fully embracing AI as a helpful aid for decision-making and reducing mental load.

USABILITY TESTING

Usability testing with 12 participants explored AI as a cognitive support tool for faster, easier home organization.

In our usability tests with 12 participants, 80% found the tool made organizing faster and easier, and 90% said they would use it again. On average, tasks were completed in just 10–15 minutes, with 80% fully embracing AI as a helpful aid for decision-making and reducing mental load.

TESTING PLAN

Exploring the feasibility of AI in home organization by testing its ability to support decision-making and reduce stress.

To test the feasibility of AI-assisted home organization, we asked users to share photos or videos of a cluttered space and describe their vision. The AI generated personalized recommendations, which users applied in real time. A follow-up survey measured usefulness, emotional response, and changes in organizing behavior.


TESTING PLAN

Exploring the feasibility of AI in home organization by testing its ability to support decision-making and reduce stress.

To test the feasibility of AI-assisted home organization, we asked users to share photos or videos of a cluttered space and describe their vision. The AI generated personalized recommendations, which users applied in real time. A follow-up survey measured usefulness, emotional response, and changes in organizing behavior.


DESIGN PROCESS

The process began by mapping out the customer journey to uncover key friction points in home organization, such as decision fatigue and procrastination. These insights directly informed our design roadmap, helping us prioritize features that support personalized, stress-free organization habits.

Pain Points

Insights revealed that organization is not just a logistical challenge—but a deeply personal, psychological one. The core pain points that emerged from our conversations were Stress and Anxiety of decision making led to Procrastination,

Pain Points

Insights revealed that organization is not just a logistical challenge—but a deeply personal, psychological one. The core pain points that emerged from our conversations were Stress and Anxiety of decision making led to Procrastination,

Pain Points

Insights revealed that organization is not just a logistical challenge—but a deeply personal, psychological one. The core pain points that emerged from our conversations were Stress and Anxiety of decision making led to Procrastination,

THE CHALLENGE

Can home organization be reimagined as a creative and calming daily ritual instead of a one-time chore?

The average American household contains 300,000 items. 78% people have no idea what to do with all the stuff. 54% people are overwhelmed by it.


INTERVIEWS

After understanding the challenge, we asked curious people what their relationship with organization is.

Curious about the emotional and behavioral side of home organization, we spoke with 9 individuals across age groups 20's-50's, professions, and diverse cultures to understand their real experiences with clutter. While organizing tools are everywhere, we wanted to uncover where those tensions truly lie.

Project Duration

11 Weeks

Research Lead

Ashna Damani

Co-Lead

Alina Zhang, Amanda Lui, Chiran Adusumalli

Project Duration

11 Weeks

Research Lead

Ashna Damani

Co-Lead

Alina Zhang, Amanda Lui, Chiran Adusumalli

My Role

Partnered with three classmates to take the project from inception to completion, delivering a ready-to-publish iOS app design. Driven by our shared struggles with organization, we took on this self-led challenge to make daily organization less stressful and more systematic.

Design Process

Ethnographic Interviews, Customer Journey map, Design roadmap, Prioritization matrix, Business Canvas Model, MVP, Wire-framing, Prototyping, User Interface Design, Branding, Go-to-Market Strategy, Usability Testing.

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INTRODUCTION

An AI organizational app that transforms clutter into clarity through easy decision making and personalized solutions.