Case study · AI · Fashion × skin health · 2026

AURA

Know what your clothes are doing to your skin.

AURA matches your skin profile to your wardrobe, catching irritating fabrics before they ever touch you.

Year2026RoleAI Product DesignerTeamAshna · ShrutiBuilt withFigma · Stitch · Gemini · Claude
This is the real product, tap through it ↓
aura.app / dashboard
Home dashboardDaily reportCalendar & planningSync guidetap →
WelcomeSkin profileScan a garmentFabric risk resultYour wardrobeSafe outfitInsightsSkin calendartap →
skin-safe ✓high riskpatch test
Why AURA?
For 35M people with sensitive skin, getting dressed is a daily gamble.
Problem
Labels don't tell you what a fabric will do to your skin until it's too late.
Opportunity
Prevent irritation before it happens: confidence, without the guesswork.

The problem

Getting dressed shouldn't be a gamble.

“I check every label twice, and still react.”
A recurring story across our interviews
35M
people live with chronic skin sensitivities
$1,200+
spent on returns every year, per person
0
platforms connect skin health to your wardrobe

Key insights

We listened to people who dress around their skin every day. Three tensions kept surfacing.

“I check every label twice.”
Fabric anxiety is real
Shoppers scrutinise labels yet still react. The information they actually need simply isn't there.
“It's never the right one.”
Returns are exhausting
Trial-and-error costs time, money, and health. A proactive tool was the #1 unmet need.
“I just want to get dressed.”
Mornings are chaotic
People want low-friction confidence: AI working quietly in the background, not a medical dashboard.

The market gap

Everyone solves style. Nobody solves skin.

Stitch Fixzero skin awareness
Klodsyno health layer
Wheringno sensitivity filters
FashionAdvice.aistyle-only
Nobody asks: does this fabric hurt you?
The white space nobody owns. Yet.

The solution

So we built AURA. It dresses with your skin in mind, automatically.

Sensitivity onboarding
Wardrobe setup
skin_profile · frame 01390 × 844
01
Your skin profile
Skin condition, allergens, and fabric history, captured once in a calm onboarding, working for you forever.
personalizedallergensset once
AI fabric risk scan
Scan result
fabric_scan · frame 02390 × 844
02
AI fabric risk scan
Point your camera at any garment for an instant, personalized risk score, before it ever touches your skin.
computer visioninstant score
Garment detail & score
Wardrobe
garment_score · frame 03390 × 844
03
Scores for every item
Every garment is scored for your skin, so you can plan a safe outfit at a glance, no second-guessing.
wardrobesafe outfits
Weekly skin insights
Skin risk calendar
insights · frame 04390 × 844
04
Insights that learn you
Quick reaction logs become Weekly Skin Insights and a Skin Risk Calendar, so triggers surface before they flare.
reaction trackingcalendar

Onboarding

A calm first run: AURA learns your skin sensitivities, fabric no-gos, and reaction history before it ever suggests an outfit.

Welcome
Skin profile
Sensitivities
Fabric no-gos
You're set

The build

High-fidelity screens from the AURA prototype: scan, score, wardrobe, and the weekly skin report.

Screen
Screen
Screen
Screen
Screen
Screen

The full picture, on the big screen

aura.app / dashboard
Home dashboard
aura.app / reports
Skin & fabric reports
aura.app / wardrobe
Wardrobe library
AI spotlight ✦
The intelligence behind every safe outfit.

Two angles: the AI inside the product, and the AI we built it with.

Inputs
Sensitivity profile
Fabric composition
Reaction history
→
Engine
Personalized risk score
Weighs your profile against each fabric
Learns from every reaction you log
A continuously-learning model, tuned to one person: you.
→
Output
Prevent irritation
Weekly skin insights
Confident daily choices
Always explains the “why?”
You own your profile
No wellness-washing
Continuous learning loop
Building AI products, using AI.
Designed & prototyped with AI-assisted ideation, screen generation, and rapid iteration.
Google GeminiGoogle StitchClaudeFigma

Design system

Calm, clinical-but-warm, and built to be trusted: AURA's sage palette, a Hagrid / Poppins type scale, and a small kit of risk components.

SECTION 01

1.0
Colour

A calm, clinical-but-warm palette: sage carries the brand, paper and ink ground it, and three status tints (info, low risk, high risk) power every safety signal.

Sage
#A8CDB0
Violet
#5B27E5
Paper
#FAF7F4
Ink
#121713
Info
#DBEAFE
Low risk
#FEE2E2
High risk
#BD2828
Neutral
#EBEFEC
Design system01
SECTION 02

2.0
Type

Space Grotesk carries AURA: confident headlines, quietly readable body and labels.

Space Grotesk
H1Space GroteskBold · 32
H2Space GroteskSemibold · 24
H3Space GroteskMedium · 18
BodySpace GroteskRegular · 14
CaptionSpace GroteskLight · 12
Design system02
SECTION 03

3.0
Compo­nents

A small kit, extracted from the screens: buttons, form controls, risk badges, and tags.

Buttons
PrimaryHoverDisabled
AlternativeDisabled
Forms
Search your wardrobe…
Sensitive skinDaily log
Risk status
SafeLowHighInfo
Tags & chips
BreathableCottonHypoallergenic
Design system03

The opportunity

A market of millions, and a door nobody's opened.

35M
people need a skin-aware way to dress
$1,200+
wasted on returns every year, per person
0
existing platforms own this space
#1
a proactive tool was the top unmet need
One obsession: skin-safe dressing

Built where styling instinct meets material science.

AURA fuses a stylist's eye with deep fabric data, so the AI does the worrying and you just get dressed with confidence.

Ashna
Fashion Stylist · AI Product Designer
Skin-first
every fabric vetted before it touches you
2026
concept → prototype

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