GUTSY
A moonshot concept for chronic-illness care, sensing what the gut is doing as it happens, instead of waiting months for a lab to tell you.
The context
A 6-week moonshot for chronic-illness care, set by a world-renowned innovation lab.
An open brief: as AI automates the output of work, what becomes of human work? We made it concrete for autoimmune & chronic-illness patients, two designers, one NDA client, six weeks.
The problem
The gut changes daily. The lab takes months.
Patients manage a body no one fully sees, a 3–4 month lab lag against a microbiome that shifts daily, with no affordable, real-time read of the gut.
The process
Foresight → research → a sharper pivot.
The solution
GUTSY: sense, test, steward.
One system in three moves. AI synthesizes the data; humans steward the body. A 5-screen practitioner dashboard, paired with a patient companion app.
Design system
A small system carries the bioluminescent brand: GUTSY's deep-navy base, lavender-and-violet with bio-cyan & bio-green accents, and a Playfair / Poppins / JetBrains Mono type scale.
1.0
Brand
The GUTSY mark and the bioluminescent world it came from: bacterial colonies, floating cultures, chemical ecology. A living, glowing read on a body no one usually sees.
2.0
Moodboard
The reference world the interface came from: ambient wearables worn without ceremony, soft materials against skin, and the indigo-and-lavender palette the product inherited.
4.0
Type
Three speakers, one scale. Playfair for the product’s own voice, Poppins for the interface explaining itself, and JetBrains Mono for everything the sensors measure.
