Case study · AI · Home organization · 2025

Sorta AI

Less stuff. More calm.

Sorta is an AI that turns the overwhelm of clutter into a calm, 25-minute plan, one small decision at a time.

Year2025RoleResearch LeadTeamAlina · Amanda · Chiran · AshnaToolsFigma · ChatGPT · Jira · ConfluenceStatusLive beta · 50+ waitlist
This is the real product, tap through it ↓
WelcomeHomeScan the messPick a goalSet a timeAI builds a planReview the planSort, one tap at a timeBook a pickupDone!Rate the sessiontap to continue
Welcome
keepsell ✦relocate →AI spots every
item for youone calm
decision at a time
Why Sorta?
A cluttered home quietly drains our focus, time, and calm.
Problem
Decluttering fails at the very first decision: knowing where to start.
Opportunity
Make decluttering fast, painless, and stress-free for anyone.

The problem

Decluttering rarely fails for lack of bins or checklists. It fails at the very first decision.

“I know I should start. I just never know where.”
Participant 04, one of 9 interviews
300K
items in the average American home
78%
don't know what to do with all of it
54%
feel overwhelmed by the clutter around them

A painful journey

Painful user journey map

Market sizing

Market sizing chart

Key insights

We talked to 9 people about their real relationship with clutter. Three tensions kept surfacing.

Procrastination
Every item is a decision. “Where does this even go?” So people delay, and the mental tax of choosing stalls the whole thing.
Inconsistent habits
Organizing happens seasonally, sporadically, never as routine, so spaces drift back to chaos, and duplicates quietly pile up.
Emotional overload
Clutter isn't just physical. Letting go of sentimental things feels like discarding a memory, so guilt wins, and nothing moves.
Opportunity photo

The solution

So we built Sorta. Point it at a mess, and it walks you through, one calm tap at a time.

Home screen
Scan / detect screen
scan_space · frame 01390 × 844
01
Scan the mess
Point your camera at a cluttered surface. Sorta's vision model finds and labels every item, with no manual lists and no blank-page paralysis.
computer visionauto-detect0 typing
Goal / chat screen
Triage screen
triage_flow · frame 02390 × 844
02
One decision at a time
Sorta turns a daunting pile into single, swipeable choices: keep, relocate, donate, sell. Each comes with an AI nudge so you never stall on “where does this go?”
decision supportkeep · relocatedonate · sell
Plan / pickup screen
Donation confirmation
donate_pickup · frame 03390 × 844
03
It leaves the house for you
Anything you donate gets a free doorstep pickup booked automatically. The hardest part of letting go, actually getting it out, is handled.
doorstep pickupresale marketplace
Item finder screen
Spaces / progress screen
item_finder · frame 04390 × 844
04
Never lose it again
Everything you keep is logged and categorized by room, so the thing you stored six months ago is one search away, with no re-cluttering to find it.
smart finderroom-based

Onboarding

A calm first run: Sorta learns your space, your goals, and how you like to let go, before the first sort ever begins.

Welcome
Your space
Your goal
How you let go
Ready to sort

The build

High-fidelity screens from the Sorta prototype: discover, triage, plan a pickup, and find anything in seconds.

Screen
Screen
Screen
Screen
Screen
Screen
Screen
Screen

Design system

A small system carries the product: Sorta's mint-to-lime brand palette, a Nunito Sans / Lato type scale, the cube logo, and the four-tab navigation.

SECTION 01

1.0
Logo

The Sorta cube mark and wordmark, a calm, rounded identity that signals order without feeling clinical.

Logo
Design system01
SECTION 02

2.0
Colour

A fresh mint-to-lime system, anchored by a near-black ink, with bright accents for status: energetic, optimistic, unmistakably Sorta.

Lime
#C8F24E
Mint
#B9FFE9
Aqua
#64E4CF
Lime soft
#D8FC85
Red
#FF5656
Green
#78E351
Yellow
#FFEA09
Ink
#2A2A2A
Design system02
SECTION 03

3.0
Compo­nents

The kit behind every screen: status chips (keep / discard / relocate), segmented controls, tags, and option cards, mapped to each state.

Components
Design system03
SECTION 04

4.0
Nav

A four-tab bar (Discover, Connect, Community, Profile) keeps the whole app one thumb-tap away, always calm, never crowded.

Navigation bar
Design system04

Did it work?

We put it in front of 12 people and watched the friction disappear.

80%
found organizing faster & easier
90%
would use Sorta again
10–15
minutes per task, on average
80%
embraced AI to reduce mental load
From class project to real product

Sorta is now a live beta with a growing waitlist.

What began as an 11-week design challenge became a real startup: landing page live, beta in users' hands, and people lining up to make decluttering finally feel calm.

11
weeks, idea → MVP
50+
waitlist signups
Live
beta + landing page
Visit letsorta.ai

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